Best Loyalty Program Software Directory (2025)

An AI-driven loyalty platform for enterprises offering points, tiers, and gamified rewards across online and in-store channels. Provides advanced machine learning analytics to maximize customer lifetime value.

A comprehensive loyalty experience platform for mid-size and enterprise companies. Supports complex point-based, tiered, and experiential reward structures, plus robust referral tracking.

Oracle's omnichannel loyalty and engagement platform designed to help brands acquire, engage, and retain customers. Provides a SaaS-based loyalty rules engine and analytics.

A data-driven enterprise loyalty solution focused on analytics and personalization. Leverages predictive analytics and AI to anticipate customer behavior and deliver highly tailored offers.

An enterprise SaaS loyalty platform based in India with a global client base. Includes AI-enabled customer insights, flexible points and rewards rules, and integrated marketing capabilities.

A global loyalty platform from Poland's Comarch. Offers a rich feature set including customer segmentation, rewards management, fraud prevention, and strong AI-driven analytics.

A UK-based API-first loyalty and promotions platform specializing in hospitality and retail. Enables real-time loyalty offers and supports points, promotions, subscriptions across channels.

Part of Marigold's marketing suite offering loyalty management alongside email, SMS, and customer data tools. Supports extensive automation and personalization, including machine-learning-driven campaigns.

Salesforce's enterprise loyalty software built directly into its CRM ecosystem. It allows brands to design and manage loyalty programs with AI-based insights and native integration to Marketing Cloud and CRM data.

A loyalty program built into the Square POS ecosystem. It allows businesses using Square to start a points-based rewards program in minutes, with customers earning points per visit or per dollar spent.

A loyalty and marketing automation platform for small businesses (retail shops, restaurants, salons). Fivestars replaces paper punch-cards with a digital points system and automated promotions.

Part of SpotOn's small-business toolkit, combining POS, loyalty, and marketing in one. SpotOn's loyalty program integrates with its payment system, so customers earn points automatically.

A customizable loyalty and customer engagement platform for restaurants and retail stores. TapMango provides a tablet-based in-store app and supports SMS, email, and push notifications.

A digital loyalty card app for independent retailers, cafes, and small businesses. Loyalzoo is designed to replace paper punch cards with a smartphone-based loyalty program.

A loyalty program solution for omnichannel small businesses (both e-commerce and physical stores). Kangaroo provides a customizable mobile app for your brand.

A flexible loyalty program system for small to mid-size businesses (retail, restaurants, automotive, etc.). Loyalty Gator supports both points-based and action-based rewards, gift card programs.

A loyalty and guest engagement app tailored for restaurants and hospitality. Thanx is card-linked, meaning customers enroll with their payment card and automatically earn rewards when they transact.

A simple digital punch-card solution for small businesses. Loopy Loyalty lets you create virtual loyalty punch cards that customers store in their mobile wallet (Apple Wallet/Google Pay).

A data-driven loyalty platform for online stores (especially Shopify and Magento). It allows e-commerce brands to reward customers for any action (purchases, reviews, social shares).

A popular loyalty app for small and mid-sized online businesses. It lets merchants create point-based rewards, VIP tier programs, and referral incentives with an easy setup (no coding).

A loyalty and referral solution geared toward e-commerce brands, often used by Shopify stores. Yotpo's platform allows flexible points and VIP tier structures, referral rewards, and uses AI to personalize offers.

A loyalty platform focused on store credit rewards and gift cards. Rise.ai enables businesses to reward customers with cashback credit, issue branded digital gift cards, and even offer paid membership programs.

A loyalty and marketing automation tool that works both online and in physical stores. Marsello provides an app-based points program and tracks customers across POS and e-commerce.

A plugin that adds a full loyalty points system to WooCommerce stores. It rewards customers for actions like signups, purchases, and social sharing, with points that can be redeemed for discounts.

An example of a modern e-commerce loyalty app that integrates with platforms like Shopify. Flaunt Loyalty offers typical points and rewards features and also includes unique engagement options.

An API-first promotion and loyalty engine for tech-savvy businesses. Talon.One provides a flexible rules framework to create bespoke loyalty programs, coupons, referral rewards, and cart promotions via API calls.

A cloud API platform for managing coupons, promo codes, gift cards, referrals, and loyalty programs. Voucherify is a headless solution that developers can integrate into apps or e-commerce sites.

An open-source loyalty program platform with a modular, headless architecture. Aimed at enterprises and developers, Open Loyalty provides complete control to build custom loyalty solutions.

A flexible API-first loyalty platform from the UK that allows businesses to launch fully branded loyalty programs. It provides a powerful backend with modular add-ons.

A specialized referral program tool for e-commerce stores. ReferralCandy allows online retailers to set up "refer-a-friend" campaigns where customers get rewards for referring others.

A referral marketing software platform suitable for both B2C and B2B businesses. It enables companies to build and track referral programs across all customer touchpoints.

A referral and loyalty platform often used by direct-to-consumer brands. Friendbuy's referral program tools help businesses encourage customers to advocate for them by offering incentives.