CL
Clavaa Loyalty
Emma Rodriguez
By Emma Rodriguez
Loyalty Program Analyst
March 2025
2025 Grocery Savings Guide

7 Best Grocery Store Loyalty Programs to Maximize Your Savings

Over the past decade, we have seen a shift in the curve of how grocery store loyalty programs have affected the industry, offering shoppers exclusive savings, personalized deals, and rewards for their certain purchases.

Gen-Z Users
43%
Rely on programs
Monthly Savings
$120+
Average potential
Programs
Top 7
Reviewed options
Rewards
Various
Cash back to points

With grocery prices going up daily, choosing the right loyalty program can make a huge difference in your monthly budget. So, in this guide, we will be exploring the best store loyalty programs that will help you save money and earn the most valuable rewards.

A survey on the internet showed that 43% of Gen-Z is now totally relying on loyalty programs to save more money. So, is it worth it? Let's find out.

Many grocery loyalty programs now offer digital integration, making it easier than ever to track deals, clip coupons, and redeem rewards right from your smartphone.

How to Use This Guide

This comprehensive guide will help you understand grocery store loyalty programs and choose the best one for your shopping habits. Use the table of contents below to navigate to specific sections.

Table of Contents:
What Are Grocery Store Loyalty Programs?Benefits of Setting Up a Grocery Store Rewards ProgramTypes Of Loyalty Programs Found At Grocery StoreTop 7 Grocery Store Loyalty ProgramsChoosing Your Ideal Grocery Store Loyalty Program
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Save More On Groceries
Smart Shopping For Your Budget
With The Right Loyalty Program For Your Needs

Top 7 Grocery Store Loyalty Programs

1
Kroger Plus Card
Digital savings & personalized offers
2
Safeway Just for U
Member pricing & points system
3
Walmart+
Free shipping & fuel discounts
4
Albertsons For U
Digital coupons & exclusive deals
5
Target Circle
No-fee program with 1% earnings
6
Clavaa Grocery Rewards
Integrated payment & rewards platform
7
Publix Club
Digital coupons & BOGOs
Research Methodology
This guide is based on current program offerings as of March 2025, real shopper feedback, and analysis of potential savings across different grocery chains.

What Are Grocery Store Loyalty Programs?

Grocery rewards programs are reward-based initiatives that are designed to cater to customer retention and repeat purchases. By simply signing up, shoppers can earn points, cashback, or even exclusive discounts on their grocery purchases. Many programs are also interconnected to mobile apps, allowing users to easily track down certain rewards and access digital coupons and offers.

Benefits of Setting Up a Grocery Store Rewards Program

  • Cost savings:Early discounts and cashback, or points redeemable for future purchases.
  • Exclusive deals:Access to members only.
  • Fuel discounts:some programs are connected with the gas stations, allowing you to save on fuel costs.

Types Of Loyalty Programs Found At Grocery Store

There are multiple types of loyalty programs found at a grocery store, but the most common ones are listed below. These are usually practiced by the Best Grocery stores:

  • Points-Based Programs:Earn points per dollar spent and redeem them for discounts or free items.
  • Cashback Rewards:Get a percentage of your spending back as store credit.
  • Tiered Memberships:Higher spending unlocks additional perks like free delivery or VIP discounts.
  • Partnership-Based Rewards:Earn points that can be redeemed at partner businesses, including gas stations.

Top 7 Grocery Store Loyalty Programs

Discover the best grocery loyalty programs that offer substantial savings, exclusive deals, and seamless shopping experiences. Each program has unique benefits tailored to different shopping habits and preferences.

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1. Kroger Plus Card

Best supermarket loyalty program
Fuel Points + Digital Coupons
Cashback Rewards
Variable
On selected items
Processing Time
Instant
At checkout
Installation Time
Quick
Online or in-store
Contract
None
No lock-in needed

How does it work

A Kroger's Plus Card allows customers to earn fuel points, access coupons, and enjoy special member-only prices. Shoppers can redeem fuel rewards at the gas station for much more savings.

Advantages

Inclusive fuel rewards
Personalized digital coupons
No cost to join

Disadvantages

Discount factors may vary by location
Rewards are likely to expire if unused

Ideal For

Regular grocery shoppers who also purchase fuel and want to maximize savings through a combined loyalty program with no membership fees.

2. Safeway Just for U

Personalized savings program
Personalized Deals + Fuel Rewards
Cashback Rewards
Custom
Personalized discounts
Processing Time
Instant
At checkout
Setup Time
Quick
App or online
Contract
None
No lock-in needed

How It Works

The Safeway Just For U offers various perks such as coupons, personalized savings, and even fuel-up rewards based on shopping habits. Users can access the program via the app and enjoy customized pairs of deals.

Advantages

Highly customized offers
Fuel rewards
Free to join

Disadvantages

Some offers require app activation
Points might expire if not used on time

Ideal For

Tech-savvy shoppers who prefer personalized offers and are comfortable using mobile apps to maximize their grocery savings.

3. Walmart+

Premium subscription loyalty program
Free Delivery + Fuel Savings
Cashback Rewards
5%
On fuel purchases
Processing Time
Instant
Right away
Setup Time
Paid
Membership required
Contract
Subscription
Monthly or annual

How It Works

Walmart+ is a premium loyalty program that offers fuel discounts, free grocery deliveries, and exclusive savings. Members can access these perks for a monthly or annual fee.

Advantages

Free grocery delivery
Fuel savings at select gas stations
Early access to deals

Disadvantages

Monthly or yearly subscription fee
It's not ideal for occasional shoppers

Ideal For

Frequent Walmart shoppers who order groceries online regularly and can benefit from free delivery services to offset the subscription cost.

4. Albertsons For U

Grocery and fuel rewards program
Personalized Savings + Fuel Points
Cashback Rewards
Points
For groceries and fuel
Processing Time
Instant
At checkout
Setup Time
Quick
Online or in-app
Contract
None
No commitment

How Does It Work

Members earn rewards that are entirely based on their spending patterns and can be redeemed for grocery or fuel savings.

Advantages

Multiple redemption options are available
Free to join

Disadvantages

Points are likely to expire after a certain time
Limited to subjective locations

Ideal For

Regular Albertsons shoppers who want flexibility in how they redeem their rewards, with options for both grocery discounts and fuel savings.

5. Target Circle

Store credit rewards program
1% Back + Exclusive Access
Cashback Rewards
1%
On all purchases
Processing Time
Instant
Right away!
Setup Time
Quick
Online instantly
Contract
None
No contract needed

Its Functionality

Members score rewards on purchases, receive high-end personalized deals, and get early access to sales events. Unlike traditional cashback programs, earnings are stored as Target credits for future purchases.

Advantages

1% cash back on every purchase you make
Exclusive sales and early access
Birthday rewards

Disadvantages

Redeemable at Target Only
No Fuel rewards

Ideal For

Regular Target shoppers who want to earn rewards on everyday purchases and take advantage of exclusive offers and sales events.

6. Clavaa Grocery Rewards

Payment-Integrated Loyalty Platform
Digital Wallet + Instant Rewards
Cashback Rewards
3-5%
Based on tier
Processing Time
Instant
Through Clavaa Wallet
Setup Time
Quick
POS integration ready
Contract
None
No lock-in, free setup

How It Works

Clavaa is a digital wallet that transforms your payment into fully functional loyalty. Customers can earn automatic cashback every time they shop, and store owners are likely to benefit from hassle-free and fee-free seamless transactions.

Advantages

Instant checkouts
No fees
Easy POS

Disadvantages

Needs a better adoption for the optimized app experience
Limited branding

Ideal For

Small to medium grocery stores looking to eliminate payment processing fees while offering automatic loyalty rewards without complex implementation.

7. Publix Club

Digital coupon and promotions program
Personalized Deals + Early Access
Cashback Rewards
No direct cashback
Offers discounts
Processing Time
Instant
At checkout
Installation Time
Quick
App or online signup
Contract
None
No contract required

How It Works

Publix Club members receive digital coupons, personalized deals, and early access to store promotions. Members save on frequently purchased items while it doesn't offer traditional cashback.

Advantages

Personalized discounts and promotions
Free to join
Simple and easy-to-use app

Disadvantages

No traditional points or cashback system
Discounts vary by location

Ideal For

Regular Publix shoppers who want a simple, straightforward savings program without the complexity of point tracking or redemption restrictions.

Choosing Your Ideal Grocery Store Loyalty Program

The best grocery store loyalty program depends on your shopping habits. If you are looking to fuel up savings, Kroger is your way to go, and if you prefer free deliveries and premium perks, Walmart+ is the ideal one to go with. So consider various benefits, redemption process, and ease of use to find the perfect practical program for your needs.

For Shoppers

Ready to start saving on your grocery purchases? Choose from our top-rated loyalty programs and maximize your shopping budget.

Compare Programs

For Business Owners

Want to implement a loyalty program for your grocery store? Clavaa offers a seamless solution with zero payment processing fees.

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Remember: The ideal loyalty program fits seamlessly into your shopping routine. Take advantage of multiple programs if you shop at different stores to maximize your overall savings.

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